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How to break the bottleneck in the development of garment enterprises

2015/1/21 11:10:51 Click£º

In 2013 the clothing brand ring is particularly popular in a word -- terminal winning, the channel is the king. Quickly occupy the market in domestic clothing brand uneven, some good and some bad background, as well as in the A new force suddenly rises. sales network under the impact, the clothing brand "big reshuffle" can hardly be avoidedin the process of brand, how to rely on high strength occupy a space for one person, apparently winning linkterminal.


This year, we have witnessed a clothing brand made in to the fine operation of journey effort, brand terminalthrough the entity shop and virtual technology innovation, adjustment, largely promote the previous single sales to diversification, humanization, and in accordance with the consumption patterns in the direction of development.Especially in the consumer market rapid period of innovation, brands have to play advantage of terminal grasp of consumer, and then to the good operation of the brand to win the trust of the market.


Competition in the apparel industry is fierce day by day, many enterprise managers imperceptibly into the whirlpool of marketing. Tried all the tricks, still found today's difficult to break through the bottleneck of market, it is becausemore and more enterprises still remain in the original marketing stage. And shine in the high-tech new productsnow, clothing terminal marketing also should keep pace with the times, to find a new breakthrough.

For the clothing brand, attract consumers into the store very important, but how to make these into the shop to buyproducts target consumer group is the most important. In addition to the shop terminal environment atmosphere,the means of science and technology can make the brand more easily lock their target consumer groups, and fast make market analysis