Although, 2013 annual GDP will remain around 7.5% of decent growth, though, all kinds of consumption statistics show that the world's second largest economy still strong, in the first half of the total social retail consumption still has about 12% of the growth, but high prices era has put the whole retail industry to promote moderate growth.

Moderate growth in competition pattern has been formed, and those changes affect the future development and of Chinese clothing, is the channel of the nation? Is sluggish growth weakness finish old clothing enterprise to save itself? Or clothing enterprise evolution of electricity by the price war to the integration of offline online?

Recruit and integrate resources to breakthrough

Tao brand mergers and acquisitions in the first case. In January 2013, la capital 100 million yuan for a 80% stake in the city of angels. Main original national wind rip, 2012 sales of about five to 600 million yuan, the city of angels is taobao big C women's clothing brand, won the women's annual sales champion, quite a few times its 2012 sales of about 300 million yuan, after the merger, it owns national wind and tide of two kinds of clothing orders, and have a day cat, distribution and C store channel resources, realizes the category and channel advantages and complement each other.

Belle into women's clothing and high-end shoes package field. In August 2013, the $93.963 million acquisition of belle group javed baloch company 31.96% stake in Japan, women's clothing business. Japan javed baloch company owns MOUSSY, AZUL by MOUSSY, SLY, three women's clothing brand, set up shop in the mainland, 23, hand in hand belle, baroque can wind prevails in Europe and the Chinese women's clothing market, open up the Japanese women's place to become a big attraction. In September the same year, belle is not more than 700 million yuan price, buy dragon partnership to share all the issued share capital. Dragon partnership main high-end footwear products and leather bags, its independent high-end SKAP at home has more than 600 sales outlets, after integration, further to the high-end product coverage of belle shoes package.